Web Design & Digital Resonance
Brand of footwear and accessories for men, women and children in northern Italy
Historical family business that has built its business through the sale of footwear and accessories for men, women and children. Since 1971, it has expanded considerably in the territories of Veneto and Friuli Venezia Giulia, opening multiple megastores that have now become reference points for many families.
The goal is to build a more appealing identity through the design of a graphic line that gives homogeneity between online and offline communication and presents a modern and distinctive aesthetic that differs from the offerings on the market today.
Through graphic and stylistic intervention, the website has become the online showcase in which to direct the user to relevant information such as promotions, product variety, store location, fidelity card form, and gift-card regulations.
The first step in achieving a more appealing communication was to allow the shooting department more creativity, a more unified footwear proposal as a color line, and the use of figurants in line with Rizzato Calzature’s mood. The result: dynamic, high-impact photos that enhance the product.
The visual identity was strengthened through graphic intervention in online and offline channels. With the aim of making the entire communication more unified and recognizable, it was decided to adopt an identifying style from the signage to the individual post.
Today’s social channels present different targets: so we decided to implement differentiated communication by channel.
Instagram has become a showcase in which to post the best shots, stories with interactions to build user loyalty, and reels as a tool for notoriety and entertainment.
Facebook is the place to push promotions and products on offer by enhancing prices and discounts.
Instead, fun content in line with the trends and fashions of younger people finds its place on TikTok.
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