Brand identity & communication strategy
Game, beer, drink & food
Boe Public House was founded in 2017 with the idea of creating a space where people could meet, play together and have fun. An innovative format, which enriches the pub concept through the presence of video games, board games and billiards, made freely available to customers. Of course, there is no shortage of beer and good food.
The collaboration began with the opening of the third Boe Public House in the Veneto region, the one in Treviso, for which a brand identity was designed from scratch, creating custom visual and textual communication.
Study of the most appropriate tone of voice for a friendly, yet effective communication to target users and promotion of content in specific areas, all linked by explicit and attractive graphics.
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