Brand identity & communication strategy
Recognized Venetian reality in the world of food
Ovosodo is a recognized reality inserted in the world of food, which over the years has established itself in several cities in the Veneto region.
The two first venues opened in Vicenza, Restaurant & Pizzeria and Cocktail Bar, are the pillars that allowed the birth of the Jesolo, Monselice and Padua venues: realities that embrace in a single vision the two souls of the brand. Also in the family are Ovosodo Experience and Ovosodo Apartments.
Creating a visual, clear, immediate identity that leads the different formats back to a single brand was the first step in the birth of Ovosodo. The next challenge was based on modulating the identity of each venue and format, bringing their communication back to the overall concept, but enhancing the distinctiveness of each.
Conceptualization of the company and all aspects of brand identity. Creation of a detailed brand book. A complete and dynamic reality, ready to embrace the nature of the various declinations of the brand.
Enhancement of different menu offerings through visual and textual content consistent with the brand and tone of voice of the target format. Content and brand promotion through cross platform advertising campaigns: Instagram, Facebook, Youtube, Google.
Photographic services that respond to the logic of the dish and drink, enhanced individually or in an event-related context.
Creation of menus and drink lists, company profiles, business cards, flyers, signs and billboards. Event organization and dedicated communication. Full support in opening different venues and organizing activities and events.
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