Brand Identity & Digital Resonance
Discoclub in Jesolo Lido, one of Veneto’s top destinations
Rising for about 60 years in Jesolo Lido, King’s Club. A landmark for nightlife and music lovers nationwide and beyond.
For the upcoming 2023 summer season, we wanted to revolutionize the communication strategy of the “King.”
From content creation, to content promotion, a phase of innovation was put in place to make the content, as effective as possible.
Over the course of the winter we studied thoroughly and in detail, what would later become, the new KING’S CLUB summer line. Thus, we created a structure worthy of, but more importantly, consistent with the title of “BEST SUMMER CLUB 2022”
The graphic line aimed to convey in images the feelings that the music communicates. The melodies, rhythms and harmonies that bring us back to our deepest emotions.
The King of Chess was declined in different materials to reflect the different musical genres offered by King’s Club, sublimating a strong and distinct visual identity. Through three-dimensional transformations and motion effects, the brand’s content has achieved strong resonance in the digital world.
A line of t-shirts and merchandise to complement the brand’s coordinated image. With the aim of increasing brand awareness, the merchandising was developed in accordance with the dynamic style proposed on social channels.
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