Brand identity & communication strategy

– Baufiber Visionhair

Hair salon for women and men

Baufiber Visionhair is a salon that has been accompanying its clients in the care and enhancement of their look for more than 15 years.

Numerous refresher courses and years of experience ensure a trained staff that keeps up with trends.

The goal is to introduce more and more people to this reality through social platforms, creating an increasingly loyal community.

/01 Brand Identity

Design of the dynamic and fresh image of the venue

Creating a distinctive visual identity is critical to differentiating oneself in the competitive salon market. We developed a modern and recognizable logo, accompanied by a sophisticated color palette and elegant font. Brand identity reflects the experience and quality of the services offered, creating an emotional connection with clients.

/02 CREATIVE SHOOTING

Elevate your style

The creation of shooting and video content allowed the salon’s values to be best conveyed: professionalism and innovation. Visual content was designed to be shared on social media, attracting the interest of potential clients and showcasing the team’s expertise. Each shot was edited down to the smallest detail to represent the high quality of the services offered.

/03 Social Strategy

The digital experience has never been more real

The developed social strategy focuses on video content and carousels showing transformations, tutorials, and styling tips. Online advertising campaigns were optimized to reach the right target audience, increasing engagement, brand visibility, and converting followers into real customers. Every detail, from the copywriting to the choice of content, was designed to reflect the brand’s identity.

/04

Web Design

Editorial experience

The creation of the website was approached with a meticulous approach to ensure an optimal user experience. The design is modern and attractive, with intuitive navigation that allows users to easily find information about services, hours, and contacts. Attention to graphic details and simple, efficient interaction reflect Baufiber’s brand excellence.

/05

offline content

Always by your side

Offline communication consistent with digital communication is essential to reinforce brand identity. Creating promotional materials such as brochures, flyers, and signage for the salon, while maintaining the same graphic elements used online, create a uniform and recognizable experience in the offline world as well.

– discover more stories –

– Baufiber Visionhair

Design of the dynamic and fresh image of the venue

Elevate your style

The digital experience has never been more real

Web Design

Editorial experience

offline content

Always by your side

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